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Force-free and aligned with LIMA.

Your dog's daily plan,
in 10 fun minutes.

A personalized 12-week program of training and games that build your bond. Take the quiz and instantly receive your personalized training plan. No commitment.

Your first session is free. No commitment.
  • Force-free, aligned with LIMA
  • Backed by veterinary science
  • No aversive methods
  • Secure checkout
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Today's session

Today with Nico

A few unhurried minutes together to keep moving forward.

Day 1 · Week 1

The name game

Build a joyful response to your dog's name in 5 minutes. Zero distractions, lots of treats.

5 minFundamentals
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Week 1 of 12

1 of 84 sessions completed

1-day streak

Week 1

1 of 7 sessions completed

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How it works

From quiz to daily habit.

Step 1

Tell us about your dog

A 2-minute quiz about age, energy, environment, and what you want to work on together.

Step 2

Get your 12-week plan

A personalized program across six pillars: fundamentals, behavior, bonding, enrichment, calm, and tricks.

Step 3

Train 10 minutes a day

Joyful sessions that fit real life. Keep your streak going and watch the bond grow.

Built like a fitness app, for the bond.

Personalized

Plans that fit your dog

A short quiz adapts the plan to age, energy, goals, and the time you actually have.

Force-free

Always with rewards

Your dog learns because they want to, not because they're made to. Less stress, more trust.

Sustainable

Five to fifteen minutes a day

A daily session builds your streak and your bond. Skip a day without losing your progress.

The method

What is LIMA?

Every Hocico Coach session follows LIMA: Least Intrusive, Minimally Aversive. In plain terms, the kindest method that still works.

Wellbeing first

We start with your dog's health and environment, never with corrections.

Taught with rewards

Behaviors are built with treats and games. No fear, no pain.

The modern standard

The approach adopted by every major certification body for trainers.

Read the full method →

Grounded in peer-reviewed research and the positions of AVSAB, ESVCE, BVA & BSAVA, and the leading trainer certification bodies. See the sources

Plans

Simple pricing. Cancel any time.

Day 1 is on us. Try a real session before you pay.

Launch offer: 50% off, applied automatically at checkout: your first 3 monthly payments, or the first payment of the annual or lifetime plan. Only for the first 100 members.

Monthly

€8.99per month

Billed monthly. Cancel any time.

  • ✓A full 12-week daily program across 6 pillars
  • ✓Force-free protocols grounded in veterinary science
Save 44%

Annual

€4.99per month

Billed €59.99 yearly. Cancel any time.

  • ✓A full 12-week daily program across 6 pillars
  • ✓Force-free protocols grounded in veterinary science
  • ✓Streak tracking and weekly progress
  • ✓English and Spanish

Prefer to pay once? Get lifetime access for €89.99 →

Prices in EUR. Taxes calculated at checkout where applicable.

Secure checkout powered by StripeAll major debit & credit cards

FAQ

Questions, answered.

Is there a free trial?

Yes. Take the quiz, get your plan, and your first session is free. You only pay if you want to continue with the full 12-week program.

Can I cancel my subscription?

Any time, from your account settings. Payments run securely through Stripe and cancelling simply stops the next renewal, no questions asked.

Does it work for puppies and senior dogs?

Yes. The quiz adapts your plan to your dog's age, energy, and experience, from a puppy learning their name to a senior who prefers a calmer pace.

Does force-free training actually work?

Yes. Veterinary behavior experts agree that training with rewards works at least as well as training with punishment, with less stress and a stronger bond. You can read more on our method page.

How much time do I really need?

Five to fifteen minutes a day. Sessions are designed for real life: if you skip a day, your plan simply waits for you.

What if my dog has a serious behavior problem?

Hocico Coach teaches everyday skills, manners, and enrichment. For aggression, severe anxiety, or anything that worries you, please work with a qualified behavior professional or your veterinarian. The app is a complement, not a substitute.

Ready when you are.

Take the quiz and get your dog's 12-week plan. The first session is free.

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