Force-free. Evidence-based. Made with a trainer.
Your dog's daily plan,
in 10 fun minutes.
A personalized 12-week program of training, games, and bonding moments. Take the quiz and instantly receive your personalized training plan. No commitment.
- Force-free & LIMA-aligned
- Backed by veterinary science
- No aversive methods
- Secure checkout

Today for Luna
The name game
Streak
12 days
Built like a fitness app, for the bond.
Personalized
Plans that fit your dog
A short quiz adapts the plan to age, energy, goals, and the time you actually have.
Force-free
Reward-based, always
Your dog learns because they want to, not because they're made to. Less stress, more trust.
Sustainable
Five to fifteen minutes a day
A daily session, a streak, a visible bond. Skip a day without losing your progress.
The method
What is LIMA?
Every Hocico Coach session follows LIMA: Least Intrusive, Minimally Aversive. In plain terms, the kindest method that still works.
Wellbeing first
We start with your dog's health, needs, and environment, never with corrections.
Taught with rewards
Behaviors are built with treats, games, and play. No fear, pain, or intimidation.
The modern standard
The approach adopted by every major certification body for trainers.
Reviews
Real progress, real bonds.
What dog guardians say after their first weeks with the plan.
Emma R.
Cooper, 10-month rescue mutt
Two weeks in and Cooper actually walks next to me instead of dragging me down the block. The sessions are short enough that I never skip, and he genuinely lights up when I pull out the treat pouch.
James K.
Bonnie, border collie, 2 years
Bonnie was chewing the skirting boards out of boredom. The enrichment sessions changed everything in about ten days. The snuffle hunt is now the highlight of her morning.
Megan W.
Otis, French bulldog
Plans are clear and the science-y bits feel solid without being preachy. Wish there were a few longer weekend sessions for when I have more time, but the daily ten minutes is something I can actually commit to.
David S.
Finn, 1-year labrador
Recall was a nightmare. After three weeks of the kitchen recall drills and the find-it pattern, he comes back even when there's another dog on the beach. I was honestly skeptical.
Sarah L.
Mango, kelpie mix
The reactivity sessions are gold. We used to dread bike paths, now Mango looks at me when a bike passes instead of lunging. Force-free and it actually works.
Marcus T.
Theo, senior shih-tzu, 11 years
Lovely that they don't assume every dog is a puppy. The cooperative grooming and mat work suit Theo's pace perfectly. Could use more senior-specific tricks, but very happy overall.
Pricing
Simple pricing. Cancel any time.
Day 1 is on us. Try a real session before you pay.
Prefer to pay once? Get lifetime access for €99 →
Prices in EUR. Taxes calculated at checkout where applicable.
Ready when you are.
Take the quiz and get your dog's 12-week plan.
